It’s Knowing How to Say It
OK, I'm being a bit melodramatic, but the point is this: Jesus was a world-class
communicator who knew how to draw a crowd and keep them interested and
involved. So what is your church doing to draw a crowd and keep them interested
and involved?
How do you say it?
If your church is like many others, you're using the same methods that the church
used back in the 1950's and 1960's: A sign outside the church with a trite phrase
("Get right or get left!"; "Turn or burn!"; "Testify or French Fry!"), or maybe an 8
1/2" by 11" colored piece of paper containing the latest Wednesday night dinner
menu and a few blurbs about weekend service times, folded in half and mailed
monthly/quarterly to the three zip codes closest to your church.
It's time for a change.
How about digital signage that promotes family events, singles' get-togethers, youth
and children’s' field trips and upcoming topical, thematic sermon series? What about
running ads in the local movie theatre with something other than a photo of the
church building or the stuffy picture of your Pastor and his wife?
How about, oh, I don't know - let's get crazy - actually promote how we can meet
the needs of a world that's searching for answers to life's tough questions and not
another church where they aren't a part of the established clique? Am I stepping on
some toes? Let me press down a bit more.
Get Creative!
What would happen if your church took the concept of using the communication
methods and technology tools of today and applied them with the same creativity
and zeal that Vegas uses to grab their audience?
No, I'm not suggesting slot machines in the foyer. I am, however, talking about
engaging the senses of the unchurched. Hook 'em with something interesting and
creative, and then keep 'em coming back with relevant, life application teaching and
life changing ministries that reach out and say "we just want to help you right where
you're at."
Now that would even outshine the lights of Vegas!