Implementing Media

Video Advice by Anthony D. Coppedge Contributing Writer December 30, 2011

Have a defined vision, purpose and plan for using Media. That's it.

If the church leadership has a desire to use Media, then there must be a clear vision, attainable goals and operating budget established.

1) Vision

If the desire is to be 'cool' or 'do what ABC Church is doing', then I'd question the passion behind the vision.

However, if the vision is to use media as a sermon/song support tool, membership growth and involvement and community outreach, then you're on the right track.

The vision must be defined. In 3 months, what things MUST have occurred as a result of using display media? What things MIGHT occur in the first 3 months? 6 months? 1 year? 2 years?

If the Pastor is a person who is easily satisfied with "good enough", I'd question making it a staff position. Good enough is what can be done by volunteers (no slam intended). True excellent comes from solid leadership with vision.

2) Purpose

There needs to be a plan to go "beyond PowerPoint". It's a great starting place, but it's not a final resting place. The leadership, namely, the Pastor, MUST have a vision for how they can be involved in utilizing video, audio and lighting.

Will the media only be used for in-service audio, video and lighting support? If so, what content do they need to begin producing and refining? Will testimony videos be used once a month? Will music videos be made for new sermon series? Will 3D and/or 2D animation be created for each sermon or sermon series? Will intelligent lighting be added for special events? How often can renting gear for "specials" be allowed? How much creative license will the Media team have in helping plan a worship service?

Will the church have a NEED to go on Television? In certain small markets, I see this as a great outreach tool for shut-ins. In most of the medium to larger markets, there's already a plethora of "church services" and "Bible teaching" programs.

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