Sound Advice by Leon Sievers Sound Professional December 13, 2001
If you are considering hosting
an Extreme Concert for next year or planning an event of your own, the
following timetable and promotional guidelines can maximize the impact
and attendance of your event.
Basic Marketing Overview:
12 WEEKS OUT
Contact talent, sign contracts,
project expenses, review riders and make deposits.
Meet with sponsors, concert
committee & promotions committee to finalize promotional strategy.
Finalize ticket prices.
Reserve any equipment (refer
to artist's rider) such as sound, staging and lighting.
10 WEEKS OUT
In house ticket sales program
and teams confirmed.
Direct mail piece should be
sent. It is helpful to utilize direct mail companies that can do target
mailings to specific demographics. Please target churches in this mailing
as well.
Flyers should be placed in local
church bulletins.
Contact local youth pastors/music
ministers regarding special group rates, contests, meeting times, etc.
4 WEEKS OUT
Begin full radio advertising
campaign and establish contest/giveaway schedule.
Any event day personnel needing
to be hired, should be contacted at this time.
Contact caterer and identify
menus and number of meals.
Experiencing Worship, The Study
Used by churches all over the world to help teach worship, the Experiencing Worship study can help your worship team too.
Your team will learn why we worship and gain a better understanding of how to worship.
One user said..."Your 5 week study course has made a tremendous impact on my life in the study of worship... I would like to express my thanks for a well written study course that leads into a higher realm of praise and worship."
The Paul Langford Project
This is the debut album by EXW friend Paul Langford. Paul is a Chicago based singer, arranger, keyboardist, producer and conductor. Paul has a career that spans 14 years. Paul's work includes arranging for groups like GLAD, Voices of Liberty, VoiceTrek, The Chicago based "Caroling Party" and Day of Discovery Singers. His arranging has appeared on recordings side by side with greats like Gene Puerling and David Maddux, and he has sung with Don Shelton, Bonnie Herman and Bob Bowker, among others.