POSTERS & FLYERS Be sure to blanket your area with a sufficient number of posters and flyers. Don't limit yourself to just churches and high schools. Be sure to cover all the bases: local retailers (pizza shops, arcades, sporting good stores, gas stations, etc.) and non-profit organizations (YMCA, public libraries, etc.). Always be sure to ask first before hanging posters in some of these areas. Additionally, it is common courtesy to remove the posters following the concert date.
Often a second run is needed two weeks prior to the date as posters and/or flyers get knocked down or are defaced.
Distributing flyers at other concerts in the area prior to your date is always effective. Be sensitive and ask the "other" promoter as to the manner which is most acceptable and the least threatening (ie: after the show vs. intermission.)
RADIO Make sure to utilize both Christian and mainstream radio. Besides targeting the top contemporary Christian station, incorporate spots on the most popular CHR and rock stations.
Focus the rotation of spots on drive times, Saturday mornings, Thursday & Friday nights, etc. Besides the regular schedule of rotating spots, be sure to include concert information on all community bulletin boards, concert calendars, etc.
Be sure to personally invite all important station personnel to the concert. You may offer comp tickets, but use discretion so that you don't end up giving all of your tickets away.
Host/promoting stations are obviously ideal sources for an MC for the concert. Make sure to get approval from management before giving a presenting slot to a radio station.
Contact the manager's office to arrange call-in interviews by the artist to the local Christian radio station.
Experiencing Worship, The Study
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Experiencing Worship, The Study