Sound Advice by Leon Sievers Sound Professional December 13, 2001
POSTERS & FLYERS
Be sure to blanket your area
with a sufficient number of posters and flyers. Don't limit yourself to
just churches and high schools. Be sure to cover all the bases: local retailers
(pizza shops, arcades, sporting good stores, gas stations, etc.) and non-profit
organizations (YMCA, public libraries, etc.). Always be sure to ask first
before hanging posters in some of these areas. Additionally, it is common
courtesy to remove the posters following the concert date.
Often a second run is needed
two weeks prior to the date as posters and/or flyers get knocked down or
are defaced.
Distributing flyers at other
concerts in the area prior to your date is always effective. Be sensitive
and ask the "other" promoter as to the manner which is most acceptable
and the least threatening (ie: after the show vs. intermission.)
RADIO
Make sure to utilize both Christian
and mainstream radio. Besides targeting the top contemporary Christian
station, incorporate spots on the most popular CHR and rock stations.
Focus the rotation of spots
on drive times, Saturday mornings, Thursday & Friday nights, etc. Besides
the regular schedule of rotating spots, be sure to include concert information
on all community bulletin boards, concert calendars, etc.
Be sure to personally invite
all important station personnel to the concert. You may offer comp tickets,
but use discretion so that you don't end up giving all of your tickets
away.
Host/promoting stations are
obviously ideal sources for an MC for the concert. Make sure to get approval
from management before giving a presenting slot to a radio station.
Contact the manager's office
to arrange call-in interviews by the artist to the local Christian radio
station.
Experiencing Worship, The Study
Used by churches all over the world to help teach worship, the Experiencing Worship study can help your worship team too.
Your team will learn why we worship and gain a better understanding of how to worship.
One user said..."Your 5 week study course has made a tremendous impact on my life in the study of worship... I would like to express my thanks for a well written study course that leads into a higher realm of praise and worship."
The Paul Langford Project
This is the debut album by EXW friend Paul Langford. Paul is a Chicago based singer, arranger, keyboardist, producer and conductor. Paul has a career that spans 14 years. Paul's work includes arranging for groups like GLAD, Voices of Liberty, VoiceTrek, The Chicago based "Caroling Party" and Day of Discovery Singers. His arranging has appeared on recordings side by side with greats like Gene Puerling and David Maddux, and he has sung with Don Shelton, Bonnie Herman and Bob Bowker, among others.
Used by churches all over the world to help teach worship, the Experiencing Worship study can help your worship team too.
Your team will learn why we worship and gain a better understanding of how to worship.
One user said..."Your 5 week study course has made a tremendous impact on my life in the study of worship... I would like to express my thanks for a well written study course that leads into a higher realm of praise and worship."
This is the debut album by EXW friend Paul Langford. Paul is a Chicago based singer, arranger, keyboardist, producer and conductor. Paul has a career that spans 14 years. Paul's work includes arranging for groups like GLAD, Voices of Liberty, VoiceTrek, The Chicago based "Caroling Party" and Day of Discovery Singers. His arranging has appeared on recordings side by side with greats like Gene Puerling and David Maddux, and he has sung with Don Shelton, Bonnie Herman and Bob Bowker, among others.