Sound Advice by Leon Sievers Sound Professional December 13, 2001
POSTERS & FLYERS
Be sure to blanket your area
with a sufficient number of posters and flyers. Don't limit yourself to
just churches and high schools. Be sure to cover all the bases: local retailers
(pizza shops, arcades, sporting good stores, gas stations, etc.) and non-profit
organizations (YMCA, public libraries, etc.). Always be sure to ask first
before hanging posters in some of these areas. Additionally, it is common
courtesy to remove the posters following the concert date.
Often a second run is needed
two weeks prior to the date as posters and/or flyers get knocked down or
are defaced.
Distributing flyers at other
concerts in the area prior to your date is always effective. Be sensitive
and ask the "other" promoter as to the manner which is most acceptable
and the least threatening (ie: after the show vs. intermission.)
RADIO
Make sure to utilize both Christian
and mainstream radio. Besides targeting the top contemporary Christian
station, incorporate spots on the most popular CHR and rock stations.
Focus the rotation of spots
on drive times, Saturday mornings, Thursday & Friday nights, etc. Besides
the regular schedule of rotating spots, be sure to include concert information
on all community bulletin boards, concert calendars, etc.
Be sure to personally invite
all important station personnel to the concert. You may offer comp tickets,
but use discretion so that you don't end up giving all of your tickets
away.
Host/promoting stations are
obviously ideal sources for an MC for the concert. Make sure to get approval
from management before giving a presenting slot to a radio station.
Contact the manager's office
to arrange call-in interviews by the artist to the local Christian radio
station.
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