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Sound Advice
by Leon Sievers
Sound Professional
November 06, 2009






3 WEEKS OUT
TV advertising (if any) begins.
Organize, invite and hold a local youth pastor/music minister luncheon to encourage them to purchase group tickets for their parishioners.
Contact local groups and para-church organizations (college Christian organizations, women's groups, Bible study groups, etc.) for group purchases.
Follow-up calls made to all key recipients of direct mail piece.
Create information gathering card to be distributed to concert attendees. Card should request information such as name, address, email address, age group, etc. This is a key source of information for use in future concert promotions.

2 WEEKS OUT
Analyze ticket sales and modify promotional campaign accordingly.
Finalize all personnel for day of show.

WEEK OF SHOW
Contact artist management for last minute artist details.
Finalize all mail-order and group ticket sales.

ADVERTISING & PUBLICITY
Promoter is expected to do a direct mailing to regional churches and individuals in concert market 5-8 weeks prior to concert date. Regional churches are willing to provide you their mailing lists.
High schools, colleges, and universities should also be considered as "key" regional groups for a direct mail piece. Many colleges will allow you to stuff mailboxes at certain designated times. Others may charge a small fee for the service.

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