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Sound Advice
by Leon Sievers
Sound Professional
December 13, 2001






3 WEEKS OUT
  • TV advertising (if any) begins
  • Organize, invite and hold a local youth pastor/music minister luncheon to encourage them to purchase group tickets for their parishioners.
  • Contact local groups and para-church organizations (college Christian organizations, women's groups, Bible study groups, etc.) for group purchases.
  • Follow-up calls made to all key recipients of direct mail piece.
  • Create information gathering card to be distributed to concert attendees. Card should request information such as name, address, email address, age group, etc. This is a key source of information for use in future concert promotions.


2 WEEKS OUT

  • Analyze ticket sales and modify promotional campaign accordingly.
  • Finalize all personnel for day of show.


WEEK OF SHOW

  • Contact artist management for last minute artist details.
  • Finalize all mail-order and group ticket sales.


ADVERTISING & PUBLICITY

  • Promoter is expected to do a direct mailing to regional churches and individuals in concert market 5-8 weeks prior to concert date. Regional churches are willing to provide you their mailing lists.
  • High schools, colleges, and universities should also be considered as "key" regional groups for a direct mail piece. Many colleges will allow you to stuff mailboxes at certain designated times. Others may charge a small fee for the service.

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