Sound Advice by Leon Sievers Sound Professional December 13, 2001
3 WEEKS OUT
TV advertising (if any) begins
Organize, invite and hold a
local youth pastor/music minister luncheon to encourage them to purchase
group tickets for their parishioners.
Contact local groups and para-church
organizations (college Christian organizations, women's groups, Bible study
groups, etc.) for group purchases.
Follow-up calls made to all
key recipients of direct mail piece.
Create information gathering
card to be distributed to concert attendees. Card should request information
such as name, address, email address, age group, etc. This is a key source
of information for use in future concert promotions.
2 WEEKS OUT
Analyze ticket sales and modify
promotional campaign accordingly.
Finalize all personnel for day
of show.
WEEK OF SHOW
Contact artist management for
last minute artist details.
Finalize all mail-order and
group ticket sales.
ADVERTISING &
PUBLICITY
Promoter is expected to do a
direct mailing to regional churches and individuals in concert market 5-8
weeks prior to concert date. Regional churches are willing to provide you
their mailing lists.
High schools, colleges, and
universities should also be considered as "key" regional groups for a direct
mail piece. Many colleges will allow you to stuff mailboxes at certain
designated times. Others may charge a small fee for the service.
Experiencing Worship, The Study
Used by churches all over the world to help teach worship, the Experiencing Worship study can help your worship team too.
Your team will learn why we worship and gain a better understanding of how to worship.
One user said..."Your 5 week study course has made a tremendous impact on my life in the study of worship... I would like to express my thanks for a well written study course that leads into a higher realm of praise and worship."
The Paul Langford Project
This is the debut album by EXW friend Paul Langford. Paul is a Chicago based singer, arranger, keyboardist, producer and conductor. Paul has a career that spans 14 years. Paul's work includes arranging for groups like GLAD, Voices of Liberty, VoiceTrek, The Chicago based "Caroling Party" and Day of Discovery Singers. His arranging has appeared on recordings side by side with greats like Gene Puerling and David Maddux, and he has sung with Don Shelton, Bonnie Herman and Bob Bowker, among others.