Modern Philosophy of Media in Church

Worship Articles by Anthony D. Coppedge Contributing Writer May 02, 2011

Making an impact. Reaching the lost. Growing believers.

And then, repeating the cycle.

Isn't that what we're required to do as believers? Then how much more important is it for the leadership of the church to find new, creative ways to make the cycle have a wider swath after each iteration?

I know when I say "if a church isn't growing, it's dying" is interpreted by many to mean "every church needs to be big." However, I'm not saying that - directly. Big attendance without spiritual growth is not enough.

But consider this: the church I attend is huge - around 17,000 every weekend. I hear about how great my church is constantly. Want to know what I think? I think we're not doing enough. In the context of the Dallas/Fort Worth metroplex, 17,000 people equates to about .003% of the population.

Now before you think I really am talking about "big church", let's get to the crux of the message: communication.

We are to reach out and preach the good news. OK. Seems simple enough. Jesus said that if we lift Him up, He'll draw men unto Himself. That's true. Here's the question, though: How are we lifting Him up in today's society?

The one (perhaps main?) area that most churches focus on is the weekend message. That's where the time is spent by the senior Pastor to "beat a path to the cross" and teach Biblical truth to those who attend.

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