Modern Philosophy of Media in Church
by Anthony D. Coppedge, CTS
HOW CAN A CHURCH JUSTIFY THE COST OF A MEDIA MINISTRY?
I ask this question: �What is the cost of irrelevance and ineffectively reaching our media-savvy culture?� The justification of any new ministry is directly tied into the perceived value by the Pastor and church leadership. This is where the vision and passion for using Media comes into play. The value is different for individual churches because the application of Media is not the same across the board.
As to the money argument, I don't care how much your church spends on Media in order to bring a person to faith - it is worth it. I think the parable of the talents is a good model here. If God has given you much, invest it (in people via programs, media, etc.) and return large dividends (in souls) to Him. If He's given you little, don't use that as an excuse, invest it and return dividends (in souls) to Him. Media can be expensive, but its effectiveness cannot be questioned when applied with quality and passion.
Only your church can justify the costs and full scope of services that a successful Media Ministry will �be worth� to your church and community.
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