Modern Philosophy of Media in Church
by Anthony D. Coppedge, CTS
WHAT ARE REASONABLE EXPECTATIONS?
If your church is new at using Media, consider hiring a Church Media Consultant to help define the scope and costs associated with this oft-misunderstood ministry.
Media Ministries are relatively new in the church (notwithstanding Television Ministries that have been around for years), and most churches aren�t sure how to structure, staff or budget for a new media ministry.
Perhaps the most difficult part of setting realistic expectations is understanding the time and talent commitment. Technical systems require technical people, and this is further complicated by non-technical people needing the support.
Therefore, my strong recommendation is that churches starting to seriously use Media hire a qualified Media Director or, if the call and spiritual maturity are present, a Media Minister. This staff position is very new, but the technology changes so fast that not having this person in place will limit the effectiveness of this ministry.
For smaller churches, find volunteers with the commitment and passion to serve. Also make sure that they have the basic technical and creative skills. When hiring a new pastor, always determine if he is on board with the use of media and whether he has any skills that can be used in that area.
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