Modern Philosophy of Media in Church
by Anthony D. Coppedge, CTS
WHAT DOES IT TAKE TO GO FROM GOOD TO GREAT IN MEDIA WORK?
I�m reminded of a print comic of a guy being called into his boss's office and told, "I have been impressed that you have done so much with so little, that I want to promote you to doing everything with nothing."
For example, most people do not realize the amount of time it takes to produce a short 2 minute testimony video. It�s like listening to a CD � the work has already been done � all you had to do was hit �play�. In the same way, a short 2 minute testimony video can take 6-10 hours to plan, shoot and edit.
This is a real danger when churches start using media to not give the media team the right tools to accomplish the assigned tasks. If the desire is to utilize pre-recorded video testimonies, sermon introductions or other video productions, then a camera, microphones, lighting kits, tripods, video tape and a non-linear (computer based) editing system are all required.
Sound expensive? It may be for your church. However, start simple and grow through experience. A computer, video projector, screen and DVD and VHS players can be the start of using media.
The challenge to go from �good to great� in media is not about equipment. It�s about vision, people, time and equipment.
Really, here in America, we�re in competition with �Friends�, �MTV�, �ESPN�, and every new �reality show� on the TV. Don�t be fooled into thinking your church is competing with the church down the street or across town. The World is your competition for the unchurched person�s time and attention.
But to really use Media to its fullest extent, the Pastor and leadership must have a vision and passion about how their church will use Media. Without having the leadership behind this exciting ministry, the results will always be minimized.
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This is the debut album by EXW friend Paul Langford. Paul is a Chicago based singer, arranger, keyboardist, producer and conductor. Paul has a career that spans 14 years. Paul's work includes arranging for groups like GLAD, Voices of Liberty, VoiceTrek, The Chicago based "Caroling Party" and Day of Discovery Singers. His arranging has appeared on recordings side by side with greats like Gene Puerling and David Maddux, and he has sung with Don Shelton, Bonnie Herman and Bob Bowker, among others.