Modern Philosophy of Media in Church
by Anthony D. Coppedge, CTS
WHY IS MARKETING NOT UN-SPIRITUAL?
Jesus had a marketing strategy: He had a message he wanted others to listen to and act upon. That�s marketing.
Does "Marketing God" make you nervous? I don't think it should. I think it's exactly what the apostle's did in their day with the most effective methods of communication that they possessed.
This I believe is a fundamental lack in the church as a whole: We don't "Market God". Or we do it so poorly that most are indifferent to our words, some are outright turned away by them, and a tiny few tenths of a percent are actually drawn by what little effectual marketing is produced.
By using the communication tools of our day, we can reach a world that relates to this new digital culture and teach them about the redemptive power of Jesus Christ.
THINGS I SEE CHURCHES DOING THAT DRIVE ME CRAZY!
So many churches design new buildings without planning for technology � audio, video, lighting, tech power, network cabling � infrastructure. It is so much more expensive to go back and �fix� a room for using Media than it is to design it with that purpose in mind from the start.
To that end, hiring a consultant(s) for Audio, Acoustics, Noise & Vibration, Video, Lighting and cable infrastructure is a cost-savings measure. The cost of those consultants will be saved by eliminating mistakes before they are made.
If there is a �#1 thing that drives me crazy�, that�s it!
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