OK, I'm being a bit melodramatic, but the point is this: Jesus was a world-class communicator who knew how to draw a crowd and keep them interested and involved. So what is your church doing to draw a crowd and keep them interested and involved?
How do you say it?
If your church is like many others, you're using the same methods that the church used back in the 1950's and 1960's: A sign outside the church with a trite phrase ("Get right or get left!"; "Turn or burn!"; "Testify or French Fry!"), or maybe an 8 1/2" by 11" colored piece of paper containing the latest Wednesday night dinner menu and a few blurbs about weekend service times, folded in half and mailed monthly/quarterly to the three zip codes closest to your church.
It's time for a change.
How about digital signage that promotes family events, singles' get-togethers, youth and children's' field trips and upcoming topical, thematic sermon series? What about running ads in the local movie theatre with something other than a photo of the church building or the stuffy picture of your Pastor and his wife?
How about, oh, I don't know - let's get crazy - actually promote how we can meet the needs of a world that's searching for answers to life's tough questions and not another church where they aren't a part of the established clique? Am I stepping on some toes? Let me press down a bit more.
Get Creative!
What would happen if your church took the concept of using the communication methods and technology tools of today and applied them with the same creativity and zeal that Vegas uses to grab their audience?
No, I'm not suggesting slot machines in the foyer. I am, however, talking about engaging the senses of the unchurched. Hook 'em with something interesting and creative, and then keep 'em coming back with relevant, life application teaching and life changing ministries that reach out and say "we just want to help you right where you're at."
Now that would even outshine the lights of Vegas!
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Experiencing Worship, The Study