Modern Philosophy of Media in Church

By Anthony D. Coppedge, Contributing Writer
May 02, 2011

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by Anthony D. Coppedge, CTS


WHAT SHOULD A CHURCH LOOK FOR IN A LEADER FOR MEDIA MINISTRY?

Perhaps the single most difficult part of establishing a vibrant Media Ministry is finding the very unique person capable of displaying leadership qualities, servant qualities, technical aptitude and creative thinking.

It's important to note that the Media Minister should be either on the Executive (decision making) staff or just under that level of staff. Far too often I see these people relegated to near Janitor status. The right person in this position will be a tremendous vision casting person to have on management staff, as they help define how technology and communication is implemented church-wide.

Right now, few Bible Schools or Seminaries are training Media Ministers. They're slow to change curriculum, and this need is relatively new. Really, a proficient technical person with a strong work ethic is more valuable (especially early on) than a Seminary trained person with zero Audio, Video and Lighting experience.

I prefer to find people who have completed a school like Full Sail (A/V and Film trade school) or worked for an A/V rental and staging company and have a servant's heart. As Media Ministry becomes more main stream in today's churches, we'll slowly begin to see some dedicated degree programs to help fill this very important position.

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